About Us

We work with the media to ensure that audiences remain engaged with global issues. We provide our members with regular access to influential journalists and editors so that they can maximise their impact in a rapidly changing media landscape.

Our vision is a world in which the media is a force which enables all people to be active global citizens so that their actions can make a difference.

Find Out How To Become a Member

We provide our members with regular access to journalists and editors and training to improve their multimedia skills.

Our Impact

Our members report improved access to media decision makers as a result of attending our briefings with journalists and editors. And a better understanding of how to pitch stories has helped to increase media coverage for our members and the issues that concern them.

Advocacy

We have influenced the BBC Charter to include a stronger commitment to global coverage and helped to shape the Channel 4 remit with an obligation to feature information and views from around the world.

Access

Our member organisations report more media coverage of their stories and issues as a direct result of the contacts made with journalists through IBT.

Capacity

Our members have developed practical skills, across multiple teams, changing how they engage with the media and the impact they have. We provide regular training in social media, photography and shooting and editing with a smartphone.

Research

IBT members use our reports to help them plan their media strategies.

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July 03, 2024

Social media masterclass with Jeremy Skeet, former head of social media for BBC News

How can charities do better at engaging younger audiences?

Jeremy will show us how charities can be more effective in reaching and engaging young audiences, drawing on his experience of launching TikTok and Snapchat channels at BBC News.

12-1.15pm on Wednesday July 3 on Zoom

During his talk, Jeremy will cover:
•    What he did at BBC and why it worked – strategy overview and implementation
•    Choosing the right KPI – what are you trying to do on social? Too little?
•    Being true to the brand – how do you reinterpret your brand for a young audience?
•    (Consistently) setting the right tone – the balance between the brand and the platform
•    Empowering staff/letting go – it might not be apparent but your staff share the brand values, just express them differently
•    Knowing the algorithm but not being in hoc to it – back to knowing your key KPI and not chasing the viral hit

This event is suitable for anyone working in social media for a charity – or interested in having a better understanding of how the social media landscape is changing and where to find young audiences.

Jeremy will show examples of good and bad practice and answer any questions. Please let us have your questions in advance or on the day. Email henry@ibt.org.uk

Our Members

"IBT is an amazing network that not only offers great insight on the media world and how best to work with journalists but also very helpful media and comms advice as well as training."

Humanity & Inclusion
IBT Member