Charity Campaigning: Where Next?

Katie Tiffin
Katie Tiffin 26th April 2022

Since Make Poverty History, a high point for charity campaigning, bold movements like Black Lives Matter and #MeToo have shaken up the campaigning landscape. Campaigners are also faced with new challenges, including increasing accusations of ‘wokeness’, changing social media trends, fast-moving news cycles and the impact of the pandemic. Some recent campaigns have succeeded by rising to these challenges, while others have struggled to make an impact.

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