How the ONE Campaign successfully harnessed the power of celebrities
Last year ONE persuaded an impressive array of celebrities to hand over their social media accounts to experts to campaign for a global response to the pandemic. Kate Critchley takes us behind the scenes of the campaign.
How the International Rescue Committee found success on Instagram
Audiences are increasingly turning to Instagram as a source of news and information, offering INGOs an excellent opportunity to use the platform as a space to share their expertise. Poppy Bullen, Senior Digital Communications Officer at IRC, shares her top tips for INGOs hoping to up their game on Instagram.
The Guardian’s award-winning podcast, Today in Focus, was launched almost three years ago and it has been widely praised, winning best current affairs podcast at the British Podcast Awards. Rachel Humphreys, one of the presenters and producers, recently gave IBT members a masterclass.