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What We Achieved Last Year
Latest posts
Can AI and ethical storytelling coexist?
In our latest IBT Voices piece, Laura Oakley describes how Plan International UK used generative AI to bring a campaign about gender inequality to life – while keeping human judgement at its centre.
What does the UK public really think about shifting power?
When Shifting the Power asked the UK public who should lead international development, the answers suggested that genuine localisation is not only possible, but desirable, writes Ayesha Farah, Senior Comms and Advocacy Manager at Comic Relief.
Gaza is no longer headline news. But the suffering continues
Since the ceasefire announced in October 2026, Gaza has slowly faded from the headlines. But as Dr Mohammed Abu Mughaisib from MSF writes here, whilst the media coverage may have fallen, the suffering has not stopped.
Briefing with Channel 4 News
Join us for a special briefing with Federico Escher, head of international news at Channel 4 News. In our recent report on news, Channel 4 News had the most foreign coverage of all the mainstream broadcasters. Federico will talk us through the kind of stories that work best and how to pitch ideas to him and his colleagues.
11am Wednesday October 7th at 11am on Zoom
Recent Reports
Behind the Headlines – How UK Broadcasters Report the World
In this report, we sought to answer this question by analysing leading UK broadcasters’ international news coverage on their flagship television news programmes, bulletins, social media feeds, and dedicated apps. Data collection took place across two non-consecutive weeks in January and February 2026. The findings are compared with our previous studies from 2009 and 2016 - and an earlier study, which dates back to 1975.
Behind the Screen – How streaming is changing public service media
This study aims to evaluate the effectiveness of the UK’s Public Service Broadcasters (PSBs) in covering global events through current affairs and other factual programmes on television channels. To achieve this, we analysed the volume, originality, scheduling, genre, and geographic focus of international (non-news) factual programmes broadcast on the main seven UK public service channels – BBC One, BBC Two, BBC Three, BBC Four, ITV 1, Channel 4 and Channel 5 – in 2023 and 2024.
Small World – International factual programming on public service channels
This study aims to evaluate the effectiveness of the UK’s Public Service Broadcasters (PSBs) in covering global events through current affairs and other factual programmes on television channels. To achieve this, we analysed the volume, originality, scheduling, genre, and geographic focus of international (non-news) factual programmes broadcast on the main seven UK public service channels – BBC One, BBC Two, BBC Three, BBC Four, ITV 1, Channel 4 and Channel 5 – in 2023 and 2024.
“IBT is brilliantly effective in offering high level access and practical insight.”
Oxfam
IBT Member
The International Broadcasting Trust works with the media to ensure that UK audiences remain engaged with global issues.
Our Members
“Talking to IBT members is a very useful two way process”
Ben Rayner
Executive Producer, Al Jazeera English