We help our members to work more effectively with the media
Do you want to improve your organisation’s media coverage?
What We Achieved Last Year
Latest posts
Gaza is no longer headline news. But the suffering continues
Since the ceasefire announced in October 2026, Gaza has slowly faded from the headlines. But as Dr Mohammed Abu Mughaisib from MSF writes here, whilst the media coverage may have fallen, the suffering has not stopped.
KHARTOUM – the making of a film
KHARTOUM is an extraordinary love poem to a city and its people. As its creative director Phil Cox writes, its innovative approach was born out of a response to war and a rejection of the way in which the media usually tells stories about conflict in Africa.
Charities Are Using AI Images. Most Haven’t Told Anyone.
AI tools are everywhere, but charities are still largely unaware of the risks and the obligations around artificial-imagery, writes Emma Bracegirdle
Briefing with Sky News
Join us for our briefing with Sky News. We’ll be hearing from Andy Marsh, deputy head of international. Sky News has a strong track record of international coverage, often reporting from parts of the world neglected by other mainstream news broadcasters such as Sudan and Myanmar. Andy will talk about his plans for international coverage and how best to pitch ideas to him.
We’ll also hear more about the likely impact of the takeover of ITV and ITV News by Sky owner Comcast. Will Sky and ITV News share resources or continue to compete?
Recent Reports
Behind the Headlines – How UK Broadcasters Report the World
In this report, we sought to answer this question by analysing leading UK broadcasters’ international news coverage on their flagship television news programmes, bulletins, social media feeds, and dedicated apps. Data collection took place across two non-consecutive weeks in January and February 2026. The findings are compared with our previous studies from 2009 and 2016 - and an earlier study, which dates back to 1975.
Behind the Screen – How streaming is changing public service media
This study aims to evaluate the effectiveness of the UK’s Public Service Broadcasters (PSBs) in covering global events through current affairs and other factual programmes on television channels. To achieve this, we analysed the volume, originality, scheduling, genre, and geographic focus of international (non-news) factual programmes broadcast on the main seven UK public service channels – BBC One, BBC Two, BBC Three, BBC Four, ITV 1, Channel 4 and Channel 5 – in 2023 and 2024.
Small World – International factual programming on public service channels
This study aims to evaluate the effectiveness of the UK’s Public Service Broadcasters (PSBs) in covering global events through current affairs and other factual programmes on television channels. To achieve this, we analysed the volume, originality, scheduling, genre, and geographic focus of international (non-news) factual programmes broadcast on the main seven UK public service channels – BBC One, BBC Two, BBC Three, BBC Four, ITV 1, Channel 4 and Channel 5 – in 2023 and 2024.
“IBT is brilliantly effective in offering high level access and practical insight.”
Oxfam
IBT Member
The International Broadcasting Trust works with the media to ensure that UK audiences remain engaged with global issues.
Our Members
“Talking to IBT members is a very useful two way process”
Ben Rayner
Executive Producer, Al Jazeera English