For this month’s media briefing we welcomed Deputy Head of Digital at Channel 4 News, Georgia Graham. She spoke to our members about how the Channel 4 News digital team works, why she thinks they have been so successful and which stories do best online.
IBT members had the opportunity to hear firsthand the types of stories that would be suitable for the digital output of Channel 4 News, their priorities for each platform, and the best ways to pitch them.
“The viewer needs to know what’s happening in the clip within the first 5-10 seconds.” Georgia Graham, Deputy Head of Digital also shared her tips for producing effective online storytelling, explaining the key differences they have found between each platform.
Thanks to all those who completed our members’ survey. IBT is a membership-based organization so it’s important that we hear from our members on a regular basis. The survey identified the briefings with media as the most valuable aspect of our work but members also recognized the value of our advocacy such as our recent […]Read more
GUEST BLOG BY HAL FISH Since 2008, around 26.4 million people have been forced to leave their homes, not for political reasons, but because of environmental disasters. Natural catastrophes such as earthquakes, floods, hurricanes, and droughts have been hitting humanity without prejudice; displacing millions of men, women and children all across the globe. […]Read more
IBT MEMBER SPOTLIGHT In August, the British Red Cross gave London’s shoppers a chance to witness life in the world’s largest refugee camp. This immersive pop-up installation of Cox’s Bazar, along with an innovative 360˚ communications campaign, hoped to remind the public of the ongoing plight of the 740,000 refugees who were forced to […]Read more
We are recruiting two new Trustees to join our Board later this year. IBT is a registered charity and the Board plays an important role in setting our strategy and ensuring that we are achieving our strategic goals. Applicants do not need previous experience of being a Trustee. We seek to recruit a diverse Board […]Read more
IBT’s vision is of a world in which the media is a force that enables all people to be active global citizens. Our goal is that people in the UK have access to more and better coverage of the world and are able to find it easily through their favourite media.