For our latest media briefing we welcomed Senior News Editor at CNN, Lindsay Isaac. She spoke to our members about CNN’s international news output, the kind of stories they cover and advised us on how best to pitch ideas.
IBT members had the opportunity to hear firsthand the types of stories that would be suitable for CNN’s TV channels and online platforms, as well as the audiences CNN are hoping to reach and how to pitch a studio guest.
“We’re trying to have different stories for different platforms, which opens up more opportunities for pitching.” Lindsay Isaac, CNN’s Senior News Editor shared advice on the different opportunities for our members to pitch her stories.
How to engage the YouTube generation with the wider world.
Fake news and how it impacts on the charity sector.
Is video the best way to promote your charity?
IBT’s vision is of a world in which the media is a force that enables all people to be active global citizens. Our goal is that people in the UK have access to more and better coverage of the world and are able to find it easily through their favourite media.
