Our latest research report looks at how children see the world, where they get their information from and how new media content can be more effectively targeted at children to enable them to be better informed about the wider world.
For the launch of the report, we invited Mike Penrose, Executive Director of Unicef UK, Nicky Cox, Editor-in-Chief of First News, Simon Terrington, Former Content Policy Director of Ofcom, Lucy Murphy, Head of Kids Content at Sky and Sophie Chalk, report author, to join us for a panel discussion of the report findings.
It was a fascinating discussion, and brilliant to also have the opportunity to hear the thoughtful insights and questions from our audience. Please #SupportKidsTV and share the report with your networks.
THE CHALLENGE OF CHILDREN’S TV – BLOG SERIES By Lorriann Robinson, IBT advocacy adviser What children watch on TV has a major impact on their understanding of their world and could affect their future support for, and interest in, international development The UK is recognised as a global leader in aid and development […]Read more
THE CHALLENGE OF CHILDREN’S TV – BLOG SERIES For our third article in our The Challenge of Children’s TV blog series, we heard from the Executive Director of Unicef UK, Mike Penrose, about the benefits of children being aware of global issues, the best way to engage them in the wider world and Unicef’s […]Read more
THE CHALLENGE OF CHILDREN’S TV – BLOG SERIES For the second article in our The Challenge of Children’s TV blog series, we spoke to Kevin Watkins, CEO of Save The Children, about why it is so important to educate our children about the wider world, how media can engage children in global issues and […]Read more
THE CHALLENGE OF CHILDREN’S TV – BLOG SERIES Children’s television is failing. The UK government has recognised a market failure in production of kids’ TV content – an inevitable side effect of a 40% drop in funding over the last decade*. This has led to new initiatives from both Ofcom (the media regulator) and […]Read more
IBT’s vision is of a world in which the media is a force that enables all people to be active global citizens. Our goal is that people in the UK have access to more and better coverage of the world and are able to find it easily through their favourite media.