For our latest media briefing we welcomed Senior News Editor at CNN, Lindsay Isaac. She spoke to our members about CNN’s international news output, the kind of stories they cover and advised us on how best to pitch ideas.
IBT members had the opportunity to hear firsthand the types of stories that would be suitable for CNN’s TV channels and online platforms, as well as the audiences CNN are hoping to reach and how to pitch a studio guest.
“We’re trying to have different stories for different platforms, which opens up more opportunities for pitching.” Lindsay Isaac, CNN’s Senior News Editor shared advice on the different opportunities for our members to pitch her stories.
The £57m Young Audiences Content Fund (YACF) has announced its first slate of production and development awards, and we are pleased to see a clear focus on content that informs children about the wider world. For this first installment, the YACF will be co-funding a mix of nine series and specials, across six broadcasters (Channel […]Read more
BEHIND THE CAMPAIGN Oxfam’s Second Hand September was one of its most successful campaigns, tapping into a public appetite, particularly amongst shoppers, to reduce their carbon footprint. What made the campaign so successful? We asked Cordelia Kretzschmar, Head of Public Relations and Emma Fabian, Senior PR Press Officer at Oxfam GB to give us […]Read more
Thanks to all those who completed our members’ survey. IBT is a membership-based organization so it’s important that we hear from our members on a regular basis. The survey identified the briefings with media as the most valuable aspect of our work but members also recognized the value of our advocacy such as our recent […]Read more
GUEST BLOG BY HAL FISH Since 2008, around 26.4 million people have been forced to leave their homes, not for political reasons, but because of environmental disasters. Natural catastrophes such as earthquakes, floods, hurricanes, and droughts have been hitting humanity without prejudice; displacing millions of men, women and children all across the globe. […]Read more
IBT’s vision is of a world in which the media is a force that enables all people to be active global citizens. Our goal is that people in the UK have access to more and better coverage of the world and are able to find it easily through their favourite media.