How to use Twitter as an NGO Trustee

Chloe Choppen
Chloe Choppen 24th June 2020
how to make the most of twitter as a trustee

Twitter’s Katy Minshall shares her 4 top tips for how NGO Trustees can make the most of the social media platform. 

We recently held a special training session for Trustees from IBT’s member organisations to look at how a Trustee can join Twitter and use the platform to promote the work of their charity, and help a charity to achieve its strategic goals. Here, our speaker Katy Minshall, Head of UK Government, Public Policy and Philanthropy shares her top tips for making the most of Twitter.

1. Tweet more

Don’t be shy to send more tweets. Don’t be afraid to retweet and experiment with tweeting at different times of the day, and tweeting different content. Just see what works. Sometimes it will get lots of engagement, sometimes it won’t, but don’t be afraid to tweet more.

2. Piggyback on trending hashtags

Sharing your unique perspective on a trending conversation will give you the opportunity to be exposed to new followers who are looking at that hashtag. It will ensure you are tweeting content that is relevant, topical and timely.

3. Have a voice

Define your style and be consistent about it. Where you can, tweet with personality. Even something as basic as using an emoji, or engaging more with your followers and replying to those who tweet at you. Having that voice, and tweeting with personality will go a long way.

4. Drive impact with media

Your best allies for impactful content are polls, videos, images and GIFs. The more, and the richer quality of media you can use, the more likely it is your tweet will be successful.


Watch our ‘Meet the Expert’ interview with Katy below. Registered IBT Members can read the detailed briefing notes from the membership dashboard.

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