Podcasts: Where Next?

Chloe Choppen
Chloe Choppen 27th January 2020

Tina Daheley recording an episode of Beyond Today. Photo credit Chloe Choppen.

Podcasts at their best offer an unusually intimate and immersive experience and their huge growth in recent years shows that they are successfully connecting with audiences. But with tens of millions of podcasts now available, how can INGOs best take advantage of this trend?

In this report we look at the changing podcast landscape, the trends dominating the field, where podcasts are heading next and we explore how INGOs can best utilise the medium. For those wishing to launch their own podcasts, the report advises caution. Think carefully about who your target audience is and how best to engage them. Successful podcasts often work best when they are aimed at niche audiences.

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