The Environment on TV

– are broadcasters meeting the challenge?

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This report looks at how television covers the environment, including key issues such as climate change and the weather, population, biodiversity loss, food and farming.

Our aim is to discover what works and what doesn’t and whether broadcasters could
be more effective in engaging mainstream audiences.

The focus is non-news output. The news provides small nuggets of information but
the rest of television helps place these in a wider context and make them

Our findings are based on a quantitative study of all factual programming, drama and
comedy on the main UK television channels over a 12 month period, and a series of
interviews with TV commissioning editors, executives, independent producers,
experts and NGOs.

Mark Galloway    Director IBT

Report by Caroline Haydon with Helen Magee

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