We help our members to work more effectively with the media
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What We Achieved Last Year
Latest posts
How #TeamWater with MrBeast inspired a new generation of fundraisers
With over 450 million subscribers, MrBeast is YouTube's biggest creator. When he agreed to partner with WaterAid earlier this year, the NGO managed to inspire millions and exceed their fundraising targets, Jennie York, Executive Director of Fundraising and Communications at WaterAid UK writes.
Why AI-generated ‘poverty porn’ fake images need to be stopped
We must hope that charities recognise the dangers of stereotypes being reinforced – to the representation of people, to public perceptions, to trust and reputations – and refuse to use AI-generated stock images, writes Gareth Benest
The BBC’s new current affairs show, Global Eye, is bringing investigative journalism to a mainstream audience
Last month the BBC launched Global Eye, a weekly current affairs show on BBC2. For the first time, UK audiences have access to the journalism of the World Service. This programme is very different from anything else that’s available on mainstream TV, writes Liz Gibbons
Briefing with ITV News
We’re delighted to be hosting a briefing with Michael Herrod, Foreign Editor at ITV News. Michael and his colleagues have a strong commitment to bringing international stories to a mainstream ITV audience. He’ll be talking about the kind of stories he’s looking for and how best to pitch to him.
11am Wednesday January 14th on Zoom
Recent Reports
Behind the Screen – How streaming is changing public service media
This study aims to evaluate the effectiveness of the UK’s Public Service Broadcasters (PSBs) in covering global events through current affairs and other factual programmes on television channels. To achieve this, we analysed the volume, originality, scheduling, genre, and geographic focus of international (non-news) factual programmes broadcast on the main seven UK public service channels – BBC One, BBC Two, BBC Three, BBC Four, ITV 1, Channel 4 and Channel 5 – in 2023 and 2024.
Small World – International factual programming on public service channels
This study aims to evaluate the effectiveness of the UK’s Public Service Broadcasters (PSBs) in covering global events through current affairs and other factual programmes on television channels. To achieve this, we analysed the volume, originality, scheduling, genre, and geographic focus of international (non-news) factual programmes broadcast on the main seven UK public service channels – BBC One, BBC Two, BBC Three, BBC Four, ITV 1, Channel 4 and Channel 5 – in 2023 and 2024.
Decolonisation – the media challenge
IBT encourages NGOs to work with the media. But the two sectors are not always aligned. This report examines the media's stance on decolonisation. The report interrogates areas of divergence between the media and the charity sector before offering solutions forward.
“IBT is brilliantly effective in offering high level access and practical insight.”
Oxfam
IBT Member
The International Broadcasting Trust works with the media to ensure that UK audiences remain engaged with global issues.
Our Members
“Talking to IBT members is a very useful two way process”
Ben Rayner
Executive Producer, Al Jazeera English