We help our members to work more effectively with the media
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What We Achieved Last Year
Latest posts
Why AI-generated ‘poverty porn’ fake images need to be stopped
We must hope that charities recognise the dangers of stereotypes being reinforced – to the representation of people, to public perceptions, to trust and reputations – and refuse to use AI-generated stock images, writes Gareth Benest
The BBC’s new current affairs show, Global Eye, is bringing investigative journalism to a mainstream audience
Last month the BBC launched Global Eye, a weekly current affairs show on BBC2. For the first time, UK audiences have access to the journalism of the World Service. This programme is very different from anything else that’s available on mainstream TV, writes Liz Gibbons
Charities can use AI to shape public understanding of global issues
Charities have something special to offer in the world of AI. They can become a definitive source of information in the authority economy, argues AI expert Suzanne Begley, co-founder, Make Sense Of It.
Seeing and believing: photography and photojournalism in a changing world
How does The Guardian choose which photographic collections to commission? What impact has the decolonisation agenda had on the images they select, and how can NGOs increase the likelihood of their work being published? These are just some of the questions we will explore with Fiona Shields (Head of Photography, The Guardian) during our next event.
We will also take a deep-dive into the murky world of AI-generated imagery that is rapidly challenging our ability to believe what we see, and undermining progress on dignified and fair representation.
Join us for a discussion with leading thinkers and academics to explore the emerging threats posed by Generative AI.
Recent Reports
Behind the Screen – How streaming is changing public service media
This study aims to evaluate the effectiveness of the UK’s Public Service Broadcasters (PSBs) in covering global events through current affairs and other factual programmes on television channels. To achieve this, we analysed the volume, originality, scheduling, genre, and geographic focus of international (non-news) factual programmes broadcast on the main seven UK public service channels – BBC One, BBC Two, BBC Three, BBC Four, ITV 1, Channel 4 and Channel 5 – in 2023 and 2024.
Small World – International factual programming on public service channels
This study aims to evaluate the effectiveness of the UK’s Public Service Broadcasters (PSBs) in covering global events through current affairs and other factual programmes on television channels. To achieve this, we analysed the volume, originality, scheduling, genre, and geographic focus of international (non-news) factual programmes broadcast on the main seven UK public service channels – BBC One, BBC Two, BBC Three, BBC Four, ITV 1, Channel 4 and Channel 5 – in 2023 and 2024.
Decolonisation – the media challenge
IBT encourages NGOs to work with the media. But the two sectors are not always aligned. This report examines the media's stance on decolonisation. The report interrogates areas of divergence between the media and the charity sector before offering solutions forward.
“IBT is brilliantly effective in offering high level access and practical insight.”
Oxfam
IBT Member
The International Broadcasting Trust works with the media to ensure that UK audiences remain engaged with global issues.
Our Members
“Talking to IBT members is a very useful two way process”
Ben Rayner
Executive Producer, Al Jazeera English