Changing TV Viewing Habits

ibt_admin 16th April 2013



Ofcom has published its annual communications market report  for 2012 which looks in detail at changing patterns of media consumption. It contains a wealth of interesting information: families are increasingly watching tv together in the living room; households now have fewer tv sets; growing numbers of viewers are on a second screen at the same time as watching tv; live tv still accounts for 90% of viewing; people in the UK are watching more tv than they used to; radio listening is holding up well.

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