Children’s content receives a boost
We continue to work with broadcasters to encourage them to improve their international content aimed at children.
This week, the regulator, Ofcom, responded positively to the proposals put forward by the commercial public service broadcasters to beef up their children’s content. One of the deficits identified by Ofcom in its previous content review was ‘a limited range of children’s programmes that help children to understand the world around them.’
We are delighted to see that the new content proposed by the commercial public service broadcasters includes a new news and current affairs strand aimed at older children to be made by ITV News.