Media for Development

Ritchie Cogan
Ritchie Cogan5th August 2014

BBC Media Action has published a new briefing that examines how the media for development sector is addressing the need to produce evidence of its impact. The paper notes that the sector does not have a long history of research or evaluation so presenting evidence of impact can be challenging. The briefing concludes that ‘media for development interventions often do not produce rapid, readily measurable and easily monetisable outcomes. The social change which media for development aims to make is more incremental, less tangible and often not fixed.’ This is an issue which we also consider in our forthcoming report HIV and stigma – the media challenge.

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