Social media masterclass with Jeremy Skeet, former head of social media for BBC News

Date/Time: July 03, 2024 12:00:00 - 13:15:00

How can charities do better at engaging younger audiences?

Jeremy will show us how charities can be more effective in reaching and engaging young audiences, drawing on his experience of launching TikTok and Snapchat channels at BBC News.

12-1.15pm on Wednesday July 3 on Zoom

During his talk, Jeremy will cover:
•    What he did at BBC and why it worked - strategy overview and implementation
•    Choosing the right KPI - what are you trying to do on social? Too little?
•    Being true to the brand - how do you reinterpret your brand for a young audience?
•    (Consistently) setting the right tone - the balance between the brand and the platform
•    Empowering staff/letting go - it might not be apparent but your staff share the brand values, just express them differently
•    Knowing the algorithm but not being in hoc to it - back to knowing your key KPI and not chasing the viral hit

This event is suitable for anyone working in social media for a charity – or interested in having a better understanding of how the social media landscape is changing and where to find young audiences.

Jeremy will show examples of good and bad practice and answer any questions. Please let us have your questions in advance or on the day. Email henry@ibt.org.uk

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