How to pitch to The Independent

Chloe Choppen
Chloe Choppen 22nd July 2020

International coverage has always been one of The Independent’s priorities.

At our latest online briefing we spoke to Gemma Fox, Deputy International Editor at The Independent to hear more about the types of stories they are interested in and how to pitch to them.

“We’re all about spending time with stories, having those longer features, those analyses, those really important interviews, and making sure we’re telling the stories that do matter.”

Gemma highlighted that their audience has a strong interest in international stories, and discussed with our members the stories that receive the most engagement. They have invested significantly in their foreign coverage, with correspondents based all over the world and Gemma noted the importance of ethical, in-depth storytelling.

“If there’s an angle that you feel hasn’t perhaps received enough attention in the media, that is hugely important, do get in touch.”

Reassuringly, she also noted that generally the pitches she receives from NGOs are of good quality with the story clearly labelled and described, with information about access and interviewees.

Find out more in our ‘Meet the Editor’ interview below. Registered IBT Members can read the detailed briefing notes and watch the full briefing recording from the membership dashboard.

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