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Regular updates on the latest media industry news, campaign case studies, relevant research and audience insights.

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How Muslim Hands is bringing bread to Yemen this Ramadan
April 09, 2021

How Muslim Hands is bringing bread to Yemen this Ramadan

On the eve of Ramadan, Sahirah Javaid from Muslim Hands gives us a behind the scenes look at their successful Blessed Bakeries campaign, which has enabled them to open three bakeries in Yemen.

How to launch your own podcast
how to launch a podcast
March 30, 2021

How to launch your own podcast

Earlier this year, Susannah Birkwood from WWF International launched her own podcast, Storytelling for Impact, a podcast for people who tell stories that change the world. We asked Susannah to share some key lessons that she’s learnt along the way.

How British Red Cross found their biggest audience on TikTok
November 13, 2020

How British Red Cross found their biggest audience on TikTok

This year, British Red Cross have grown their TikTok channel into their largest social media audience in just a few months. Nana Crawford, Social Media Manager at British Red Cross, gives her top 5 tips for NGOs wanting to make the most of TikTok

Anything But Normal: How the media can be a force for change in the aftermath of Covid-19
A community celebrating the reversal of desertification in the village of Majhoub, Sudan
July 15, 2020

Anything But Normal: How the media can be a force for change in the aftermath of Covid-19

Abbie Wells writes about Practical Action’s new campaign and urges the media to work with INGOs as a force for change in the aftermath of Covid.

How Islamic Relief is using a gaming app to reach young audiences
March 11, 2020

How Islamic Relief is using a gaming app to reach young audiences

Last October Islamic Relief UK launched an innovative gaming app, Virtue Reality. Its aim was to inform young people about how aid works and to tackle prejudice against Muslims. Judith Escribano, Head of Communications at Islamic Relief UK, explains the story behind Virtue Reality.

How Save the Children helped rescue British children trapped in Syria
January 23, 2020

How Save the Children helped rescue British children trapped in Syria

Last Autumn, Save the Children launched a successful campaign to bring the so called ‘ISIS children’ back to the UK. This group of orphans was stranded in an area of Syria previously controlled by ISIS. Media coverage played an important role in the success of the campaign as Dan Stewart, media manager at Save the Children explains.

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