BBC Trust on its review of BBC Online and the Red Button Services
The International Broadcasting Trust (IBT) welcomes this opportunity to respond to
the BBC Trust’s Review of BBC Online and Red Button services.
1. IBT’s response to this review is focused on BBC Online and doesn’t include
any comments on the BBC Red Button service because we have no relevant
research or expertise related to this service.
2. It is IBT’s view that BBC Online broadly fulfils its remit to promote the BBC’s
public purposes by providing innovative and distinctive online content. It
offers UK users greater choice and control over how they consume BBC
content. It also provides potential greater range and depth for audiences than
they would have otherwise.
3. We especially focus our response on the iPlayer because we have research
about the iPlayer and its role in enhancing delivery of the purpose remit of
Bringing the UK to the world and the world to the UK.