Reports

Our regular reports provide practical guides for our members to help them maximise their impact in a rapidly changing media landscape and an evidence base for our advocacy.

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April 26, 2022

Charity Campaigning: Where Next?

Our report shares lessons learnt from campaigners and social media experts about finding the right message, campaigning on social media, utilising the media and campaigning collaboratively. We also explore the current campaigning landscape.

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November 28, 2023
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Fighting for Space: International content and the future of public service media in a digital-first era

As the media landscape continues to change rapidly and radically, we are calling for significant changes to how the PSM providers approach international content. 

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February 23, 2023
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TikTok: A Guide for Charities

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April 26, 2022
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Charity Campaigning: Where Next?

Our report shares lessons learnt from campaigners and social media experts about finding the right message, campaigning on social media, utilising the media and campaigning collaboratively. We also explore the current campaigning landscape.

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February 10, 2021
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The Media: Where Next?

In this report, we track the changes that have taken place in the media landscape as a result of the COVID-19 pandemic and Black Lives Matter movement, and identify how INGOs can take advantage of them to engage more effectively with a range of audiences.

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January 27, 2020
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Podcasts: Where Next?

Podcasts at their best offer an unusually intimate and immersive experience and their huge growth in recent years shows that they are successfully connecting with audiences. But with tens of millions of podcasts now available, how can INGOs best take advantage of this trend? In this report we look at the changing podcast landscape, the…

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April 01, 2019
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The Challenge of Children’s TV: How to engage the YouTube generation with the wider world

Our goal is that children in the UK grow up with access to media which informs and engages them with the wider world. Find out more in our latest report...

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