Organisations that want to reach audiences need to produce their own video content. But there are major challenges.
Our original research helps charities and the media to create stories about the developing world which will interest people and inspire them to act.
The reports contain information about trends, opportunities and audience reaction to international programming which helps them better understand how to cut through the noise and reach mass audiences wherever they are. We are paying particular attention to online developments so members can maximize their digital reach and impact.
For a list of all Reports produced by IBT since 2006 please click here.