News

International content for children prioritised in the YACF’s first round of funding

The £57m Young Audiences Content Fund (YACF) has announced its first slate of production and development awards, and we are pleased to see a clear focus on content that informs children about the wider world. For this first installment, the YACF will be co-funding a mix of nine series and specials, across six broadcasters (Channel […]

Read more

How Oxfam made sustainable fashion mainstream news

BEHIND THE CAMPAIGN   Oxfam’s Second Hand September was one of its most successful campaigns, tapping into a public appetite, particularly amongst shoppers, to reduce their carbon footprint. What made the campaign so successful? We asked Cordelia Kretzschmar, Head of Public Relations and Emma Fabian, Senior PR Press Officer at Oxfam GB to give us […]

Read more

IBT Members’ Survey 2019

Thanks to all those who completed our members’ survey. IBT is a membership-based organization so it’s important that we hear from our members on a regular basis. The survey identified the briefings with media as the most valuable aspect of our work but members also recognized the value of our advocacy such as our recent […]

Read more

Climate refugees – why the language the media uses matters

GUEST BLOG BY HAL FISH   Since 2008, around 26.4 million people have been forced to leave their homes, not for political reasons, but because of environmental disasters. Natural catastrophes such as earthquakes, floods, hurricanes, and droughts have been hitting humanity without prejudice; displacing millions of men, women and children all across the globe.   […]

Read more

Bringing Cox’s Bazar to East London

BEHIND THE CAMPAIGN   In August, the British Red Cross gave London’s shoppers a chance to witness life in the world’s largest refugee camp. This immersive pop-up installation of Cox’s Bazar, along with an innovative 360˚ communications campaign, hoped to remind the public of the ongoing plight of the 740,000 refugees who were forced to […]

Read more
Back to top