Date(s) - 25/02/2020
9:30 am - 11:30 am
Joe Elsworth, Account Director at LADbible
International Broadcasting Trust
We’ll be hearing from Joe Elsworth, Account Director at LADbible. He works on branded content partnerships across LADbible Group’s range of channels and platforms, specialising in government and charity partnerships. LADbible Group has evolved from a solitary Facebook page to one of the biggest youth media publishers in the world. Joe will talk to us about their social strategy and how they are successfully engaging with young audiences.
Following on from their award winning campaign, Trash Isles, they now work regularly with some of the biggest global brands and campaign for good causes. Over the past year they’ve worked with the Army, the Home Office, RNLI, Amnesty International and many more. Joe will talk us through some of their most successful campaigns, why they have worked on social, and how to affect behavioural change in young people or make them feel passionately about an issue.
Time: 9.30 – 11.30am, Tuesday February 25th
Venue: CAN Mezzanine, 49-51 East Road, London N1 6AH (nearest tube Old
Street – take the Moorfields Hospital exit)