Category: Blog

How Oxfam made sustainable fashion mainstream news

BEHIND THE CAMPAIGN   Oxfam’s Second Hand September was one of its most successful campaigns, tapping into a public appetite, particularly amongst shoppers, to reduce their carbon footprint. What made the campaign so successful? We asked Cordelia Kretzschmar, Head of Public Relations and Emma Fabian, Senior PR Press Officer at Oxfam GB to give us […]

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Climate refugees – why the language the media uses matters

GUEST BLOG BY HAL FISH   Since 2008, around 26.4 million people have been forced to leave their homes, not for political reasons, but because of environmental disasters. Natural catastrophes such as earthquakes, floods, hurricanes, and droughts have been hitting humanity without prejudice; displacing millions of men, women and children all across the globe.   […]

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Bringing Cox’s Bazar to East London

BEHIND THE CAMPAIGN   In August, the British Red Cross gave London’s shoppers a chance to witness life in the world’s largest refugee camp. This immersive pop-up installation of Cox’s Bazar, along with an innovative 360˚ communications campaign, hoped to remind the public of the ongoing plight of the 740,000 refugees who were forced to […]

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How ActionAid UK is empowering female photographers in their latest campaign

BEHIND THE CAMPAIGN   Earlier this year, ActionAid UK launched ‘Women by Women’ an innovative year-long campaign that elevates the underrepresented stories and voices of women and girls. We spoke to Taahra Ghazi, Deputy Director of Communications at ActionAid UK to take a look behind the scenes of this unique campaign.     Q: How did you develop […]

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Islamophobia in the media: Enough is enough

IBT MEMBER BLOG   By Judith Escribano, Head of Communications at Islamic Relief UK   I never thought I’d be the victim of Islamophobia – I’m not a Muslim, after all. But working in comms for an Islamic charity, Islamic Relief UK, I have come to accept that it is now part and parcel of my […]

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