GUEST BLOG It’s time for the media to stop focusing on Brexit and look more closely at the UK’s global role. The general election is a great opportunity for the international development community to highlight UK soft power as the sector makes the case for retaining 0.7% and the importance of a separate Department […]
BEHIND THE CAMPAIGN Oxfam’s Second Hand September was one of its most successful campaigns, tapping into a public appetite, particularly amongst shoppers, to reduce their carbon footprint. What made the campaign so successful? We asked Cordelia Kretzschmar, Head of Public Relations and Emma Fabian, Senior PR Press Officer at Oxfam GB to give us […]
GUEST BLOG BY HAL FISH Since 2008, around 26.4 million people have been forced to leave their homes, not for political reasons, but because of environmental disasters. Natural catastrophes such as earthquakes, floods, hurricanes, and droughts have been hitting humanity without prejudice; displacing millions of men, women and children all across the globe. […]
BEHIND THE CAMPAIGN In August, the British Red Cross gave London’s shoppers a chance to witness life in the world’s largest refugee camp. This immersive pop-up installation of Cox’s Bazar, along with an innovative 360˚ communications campaign, hoped to remind the public of the ongoing plight of the 740,000 refugees who were forced to […]
BEHIND THE CAMPAIGN Earlier this year, ActionAid UK launched ‘Women by Women’ an innovative year-long campaign that elevates the underrepresented stories and voices of women and girls. We spoke to Taahra Ghazi, Deputy Director of Communications at ActionAid UK to take a look behind the scenes of this unique campaign. Q: How did you develop […]
