‘When broadcasters and charities work effectively together they can deliver stories which reflect the real world and give global poverty a human face. This helps build interest and support for international development. At a time of financial pressures at home, it has never been more important to ensure the UK public doesn’t look away. But do look at this film:’
Mark Galloway, IBT Executive Director
Contents of ABOUT
- What We Do
- Our Impact
- IBT Contacts
- IBT Trustees
- IBT Members (takes you to the Members Page on this site)
- IBT strategic plan – January 2018 to December 2020 (PDF)
- Annual Review 2017 (PDF)
Our vision A world in which the media is a force which enables all people to be active global citizens so that their actions can make a difference.
Our mission People in the UK will have access to more and better coverage of the world and will be able to find it easily through their favourite media.
What we do IBT works with the media to ensure that UK audiences remain engaged with global issues. We are an educational charity with over 40 members including most of the main aid and development, environment and human rights organisations (see Members). For over 30 years we have linked them with broadcasters to increase the impact and reach of international programming and build online audiences. We:
- Publish original research to inform our members and broadcasters about trends, opportunities and audience behaviour (see Reports)
- Lobby decision makers to ensure commitment to foreign affairs coverage across all genres (see Advocacy)
- Hold briefings with media executives so that our members can achieve more impact with their media activities (see Events)
- Train our membership to enhance their media and digital skills (see Events)
Our impact As financial pressures bite and the debate about aid and climate change grows, it has never been more important to bring global issues to people’s doorsteps. There is much still to do and IBT is already responding successfully to this challenge by:
- Influencing Whenever key decisions are taken, we are there. We regularly submit evidence to Ofcom, the Digital, Culture, Media and Sport Select Committee and the House of Lords Communications Select Committee (read submissions). This evidence has helped us lobby successfully to put international programming at the centre of public service broadcasting, including in the current BBC Charter and the Channel 4 licence. We will make sure it remains there (for more information contact Sophie Chalk, Advocacy consultant).
- Research IBT’s reports and market insight inform both our members and media organisations. Members say they are of great practical benefit and help their teams to be more effective. They include the use of online video; campaigning through social media; the narrowing news agenda; the future of current affairs and young people’s attitudes to global issues (read reports). Our monthly newsletters are full of industry updates, upcoming events and audience insights.
- Access Our monthly briefings with senior members of the media are popular with members and feedback is consistently excellent from speaker and audience. The sessions have helped members pitch successfully, create better informed plans and work more effectively across teams (see Events).
- Training Our practical workshops have recently focused on social media refreshers and digital skills. We are expanding this service to help our members become great multimedia storytellers.
Mark Galloway, Executive Director
Mark joined IBT in 2001 and has led the organisation through a period of great change, managing a small but influential charity which consistently punches above its weight. At IBT, he’s responsible for the day to day running of the organization, overall strategy, research and relations with IBT’s members. Before joining IBT, Mark worked as a journalist, current affairs producer and documentary filmmaker. He’s been a Channel 4 Commissioning Editor, responsible for Education and Features, and has made films for ITV, Channel 4, the BBC, Discovery and Al Jazeera, winning more than a dozen national and international awards including a Gold Medal at the New York Film Festival, a Peabody Award and a BAFTA. His main claim to fame is that he commissioned Grand Designs, one of Channel 4’s most successful formats.
Sophie Chalk, Advocacy Consultant
Before joining IBT, Sophie worked as a journalist (for Sky News) and documentary producer (for Yorkshire TV). She set up and managed Rooftop Productions in association with Christian Aid and was responsible for the pioneering children’s TV series Rooted. Sophie is an influential voice in media issues as a result of her work at IBT and her role as policy advisor for Voice of the Listener and Viewer (VLV). At IBT, Sophie works with broadcasters and regulators and is responsible for advocacy.
Marie Staunton CBE (Chair)
Marie’s career has spanned the private, public and NGO sectors. She currently serves as Chair of the School of Oriental and African Studies (SOAS) and Crown Agents, and is a Trustee of the Baring Foundation. She was Chief Executive of Plan UK and of Plan Canada and the UK Government’s Independent member of the EU Fundamental Rights agency. In the NGO sector she was previously UK Director at Amnesty and Vice Chair of their International Executive Committee, before becoming Deputy Director at UNICEF UK. In the private sector she was Publishing Director of FT Law & Tax. As a human rights lawyer she worked with community groups and women’s organisations and as a solicitor in the West Midlands. She started her career with the Simon Community, setting up shelters and hostels for homeless families in England and Ireland.
Richard Sumray (Treasurer)
Richard is a founder member of IBT and currently Chair of Hillingdon Hospitals NHS Foundation Trust, Health Education England South London, a magistrate chairing family and youth courts, Chair of Alcohol Concern and Visiting Professor at the University of East London. Over the last ten years he has been Chair of the London 2012 Forum and Changing Places for LOCOG, Chair of NHS Haringey and London Specialised Commissioning Group, a member of the Metropolitan Police Authority and Chair of the National Centre for Circus Arts.
Abdul Basit Ali
Abdul is the Social Media Manager at Islamic Relief UK. As an experienced social media strategist, he leads on the social media strategy at Islamic Relief UK as well as developing its influence through digital channels. Abdul is passionate about using digital channels for good and influencing change. He holds a Masters in Project Planning and Management from the University of Bradford’s Centre for International Development and a honours degree in Product Design.
Lily was Deputy Executive Director at UNICEF UK. She has over a decade of experience in the voluntary sector delivering major public communications, marketing and advocacy campaigns including at UNICEF UK, The Children’s Society, Rethink Mental Illness and Time to Change. Lily started her career in social care and welfare law. A committed defender of rights and an advocate for social justice, Lily is passionate about the power of communication and advocacy to change attitudes, mobilise support and change policy. She cares deeply about the voluntary and development sector’s capacity to evidence and communicate the outcomes and impact it achieves. She holds a Masters in Public Administration from the London School of Economics, a Post Graduate Diploma in Law and a first class honours degree in Communications. She is an advisor to the Children’s Commissioner for England.
Paulette is a Director of Diversity and Inclusion at Barclays, having previously led their global micro-finance and employability partnerships with UNICEF, Plan, and CARE, and emergency response support with the Red Cross. Before that, she was head of communications at Save the Children and VSO, as well as the Conservation Volunteers, where she has been a Board member since 2009.
James is the Director of Communications and Impact at the Institute of Development Studies at the University of Sussex. Since joining IDS in 2010 he has played a key role in ensuring that rigorous research has a lasting impact on policy and practice. He is also the Director of the ESRC DFID Impact Initiative for international development research. Previous organisations where he has led advocacy strategy and policy communications include EveryChild and Sightsavers.
Richard is Head of Communications and Media at the Mental Health Foundation. He is a former Head of News at ActionAid, where he worked on humanitarian emergencies, women’s rights and economic justice campaigns. Prior to that he was a filmmaker and journalist at BBC Panorama.
Jack is Centenary Director at Save the Children International. He has held a number of prominent roles in the charity sector including Director of Communications at Oxfam GB and Head of Brand and Communications at Save the Children UK. Jack has also led digital for Comic Relief, innovation for BBC Sport and was the Deputy Editor of Blue Peter.
Marcus has been director of communications and fundraising at WaterAid since June 2012. Previously he worked at NSPCC, first as development director then as head of strategy, and before that was director of fundraising and marketing at EveryChild. He has also worked in fundraising roles at the British Heart Foundation, Romanian Orphanage Trust and Fight For Sight.
For more information read our annual review.
To join IBT contact Director Mark Galloway (email@example.com).