Ofcom, the media regulator, has announced its findings following a review of children’s television in the UK. It has concluded that the commercial public service broadcasters (Channel 4, ITV and Channel 5) should be providing more original content for children, particularly for older age groups.
This is something that IBT has been arguing for, for some time. In the spring we held a parliamentary event on the future of children’s television to draw attention to our concerns about the lack of provision of international content.
We are delighted that Ofcom has now asked the broadcasters to come up with detailed plans for new programming that fills this gap.