The media regulator, Ofcom, has published its annual survey of children’s media use.
If you are targeting children and want an up to date picture of how they use media, then this is a useful resource. Interestingly, television remains an important source of news for children – and is more widely trusted than social media.
Download the survey report (pdf).
The Ofcom research found that many children feel there is not enough content on television that reflects their lives. This concern was addressed recently by Alice Webb, the head of children’s at the BBC, in an interview with The Guardian. She said the BBC is investing extra money to produce British made children’s content.