Launch of Video first – making an impact
Next month we’ll be launching our new research report Video first – making an impact. This report looks at the changing media landscape and focuses on online video – who is watching, where are they watching and what are the key lessons for NGOs wishing to produce their own video content? There has been a huge growth in online video and many social media sites actively promote video rather than text or still images. Media organisations are responding by producing more video content but this remains a major challenge for many NGOs. Our report is designed as a practical guide for IBT members. We will be launching it on the morning of Tuesday May 16th at the Channel 4 offices in Horseferry Road. Sophie Chalk will present the key findings and there will be a panel discussion with a range of broadcasters and social media experts. Invitations will go out shortly; in the meantime see our event listing.