Climate Outreach has published a practical guide to accompany the #showthelove campaign. It looks at how best to communicate with the public, particularly right of centre audiences. The guide contains useful tips on the language that is most effective with these audiences. Some of the key messages include: stress continuity not change; beware of the post Brexit landscape where people are distrusting of elites and top-down messaging; promote the simplicity of sustainability; make climate messages tangible; and be humble with claims about renewables.
Get the full guide here